Agyness Deyn is a martyr for individuality and self expression. She is non-conformative and if anyone ever marched to the beat of her own drum, it is Deyn. And if marching, why not do it in legendary boot brand Dr. Marten? A bond that was bound to form at some stage, Deyn’s line for the brand is due out on the 15th of this month.


The launch video for the brand is freedom, escape, colour and youth. There are elements of illegality that threaten to topple over the edge. The voiceover is dreamlike at times, an ode to oneself, a diary entry. It is a roadtrip and a journey. The destination is not important, it is the ride that takes precedence.